Caravan, RV & Accommodation Industry of Australia Ltd National Office

Caravan, RV & Accommodation Industry of Australia Ltd (CRVA) is the peak National Tourism Body representing over 4000 industry businesses ranging from caravan parks, manufacturers and retailers of industry products, suppliers of goods and services, and service providers.

The main responsibility the CRVA undertakes, besides engaging in political activity on issues that affect the industry nationally and facilitating a national accreditation program, is to market and promote the industry lifestyle to Australian consumers. The CRVA National Marketing and Promotional Campaigns aim to increase the awareness of the industry through highlighting the many lifestyle benefits on offer to consumers who have yet to holiday using the industry's products and services.

The CRVA National body is governed by a National Board that includes one representative from each State Trade and Caravan Parks Association (except Northern Territory and Tasmania who have one representative) and one representative from the Recreational Vehicles Manufacturers Association of Australia (RVMAA) who gather to deliberate on national issues of interest to the overall well being of the Caravan, Camping and Motorhome industry.

Marketing

The National Marketing and Promotional Campaign elements include national television advertising, national magazine advertising, national cooperatives with leading lifestyle television programs, public relations and the internet. All of these national market expansion campaigns are funded through individual industry businesses contributing to a national marketing fund that is investing in the future viability of the industry.

Mission

The CRVA will equally and fairly represent all sectors of the caravanning industry and promote maximum industry growth. It will achieve this through:

• Maximising the appeal of Caravanning and Camping to domestic and international consumers.
• Ensuring the best possible business environment.
• Providing industry statistics, forecasts and knowledge to industry businesses, governments and regulatory bodies.
• Promoting the industry cause to governments and regulators.
• Promoting continuous training of people and improvement of products throughout the industry.
• Motivating government to supply maximum support to the industry.

Caravan Park Accreditation

Accreditation provides caravan parks with a framework of quality business practices in the areas of Business Planning, Risk Management, Environmental Management, Human Resources Management, Marketing and Customer Service.

Accreditation assures park visitors that they are dealing with a business committed to quality in business practice and customer service. By becoming accredited, parks strive to improve their overall performance and proudly display the Accreditation tick of approval.

Staff

Chief Executive Officer – Ben Yates

Business Development Manager – Stuart Lamont

Accreditation Manager – Roman Zawadzki

Administration and Accounts Coordinator - Michelle Weston

Marketing Coordinator - Ryan Lock